Hugo, the stylish younger spin-off of clothing brand Hugo Boss, is set to expand its Roblox experience, Planet Hugo, with an all-new addition in celebration of the F1 Miami Grand Prix 2024. During the event itself, Hugo Boss opened a real-life Hugo Garage combining fashion and the high-octane world of F1 racing, now they look set to translate it into the virtual world.
Naturally, this expansion comes with new digital wearables, an opportunity to view a digital recreation of the Visa Cash App RB Formula 1 car, with whom Hugo have a collaboration, and a partnership with Formula Apex Racing, a popular motorsports experience, which will see an exclusive Hugo-themed track added. ... [MORE]
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